CHARLES OLIVEIRA UFC | BSR 5 PROJECT ROCK 

  • Directed all short-form social and trending concept ideation, driving 10M+ views across platforms
  • Directed on-set execution, providing real-time creative oversight and feedback to ensure an elevated output.
  • In charge of all online marketing efforts and calendar collaborations across UFC, The Rock, Project Rock, Under Armour, and Charles Oliveira
  • Created mood boards, briefed, reviewed, and approved all imagery for cross-channel use, ensuring consistency and brand alignment

CREATED TONE & VISUALS DECK

FINAL IMAGERY

TRENDING: AURA FARMING VIDEO

1.2 MILLION VIEWS

TRANSITION TREND

300K VIEWS

SOCIAL PIECE: REACTION TIME TEST

1.1 MILLION VIEWS

SUPPLEMENTAL PIECE: BUILT FOR WHAT’S NEXT

40K VIEWS

THE ROCK SANCTUARY CAMPAIGN

  • 12M+ views driven through cross-platform campaign strategy
  • Directed all on-set supplemental and social-first capture
  • Executed go-to-market across brand, Under Armour, and Dwayne Johnson channels
  • Aligned with e-commerce on launches and key moments in addition to tracking performance
  • Ideated and led AR Filter Game to increase visibility and foster community with over 100k  audience participation

AR FILTER GAMIFICATION

OVER 100K PEOPLE PARTICIPATED

ASMR CAN YOU HEAR THAT

1.6M VIEWS

ALWRLD SUSTAINABLE luxury ACTIVEWEAR

  • Oversaw all social platforms including Instagram, Facebook, Twitter, and LinkedIn, shaping a cohesive brand narrative and consistent tone of voice across channels
  • Led creative briefing and direction for all digital shoots and content, ensuring alignment with brand identity and visual standards
  • Managed lifecycle marketing through Klaviyo, alongside paid media and monthly reporting, using performance insights to refine and evolve social strategy

IDEATED AND DIRECTED SHOOTS & CAMPAIGNS

CREATIVE DIRECTED NEWSLETTERS

TRACY CORTEZ UFC | BSR 5 project rock FOOTWEAR

  • Led go-to-market strategy for a footwear release, integrating collaborations across UFC, Tracy Cortez, and Under Armour
  • Extended the campaign into a broader content ecosystem to amplify reach and longevity 
  • Developed TikTok-first content leveraging native formats to drive cultural relevance and engagement
  • Sourced and directed photographers, overseeing briefing and post-production to ensure a refined, cohesive output
  • Concepted and produced elevated social assets designed for performance and brand impact for COMPLEX Sports

COMPLEX SOCIAL PIECE: WHAT’S IN MY BAG

1.4M VIEWS

EXTENDED STORYTELLING PIECE: WHEN YOU WANT IT

100K VIEWS

SOCIAL PIECE: TRENDING SOUND RELATED TO TRACY’S IMAGE AND BACKGROUND

207K VIEWS

SOCIAL PIECE: I KNOW BALL TREND

60K VIEWS

IMAGES HIGHLIGHTING FOOTWEAR AND TRAINING

FOX ENTERTAINMENT LAUNCH CAMPAIGN 

  • Grew TikTok follower account by over 50%
  • Oversaw four concurrent content verticals across all social platforms, maintaining a cohesive brand voice and strategic alignment
  • Owned go-to-market strategy for entertainment launches across Fox Broadcasting Company properties including The Masked Singer, Farmer Wants a Wife, and Next Level Chef
  • Partnered with design teams to concept and produce platform-specific creative aligned with each show’s identity
  • Managed a master marketing calendar across campaigns, channels, and studio initiatives to ensure seamless execution